Who We Are

Founded by Paul Ivans in 2000, Evolution Road is a marketing innovation consultancy focusing on driving topline sales and maximizing ROI while helping patients and healthcare professionals make better health decisions at the same time.

We specialize in strategic planning, research, content and creative strategy, analysis, and on-going management of digital initiatives to drive brand business. Our team of highly experienced digital marketing professionals represents a unique group of people with very diverse perspectives from within pharma and from outside of the industry. We’ve worked for big companies and started small ones. And we’ve all had moments of hope and disillusionment in our respective professional lives – coming together in the belief that “There has to be a better way.”

By inventing a better way, we’ve made some important discoveries:

• Relentless objectivity and doing the right thing are always the right thing. Always.

• Innovation isn’t about flash. It’s about working smarter and more efficiently to meet objectives.

• If we do right by consumers and healthcare professionals, our brands will benefit too.

The good rapport, trust, and long-term working relationships we’ve built across the industry came from doing exactly what we promise to do, and delivering business results for our clients. Ask about us. With more than $2 billion in incremental revenue driven for our clients, we’re confident you’ll hear that we deliver.