ER’s Bernice Ma named to MM+M’s 40 Under 40

This edition of MM+M’s 40 under 40 highlights many young stars in pharma and medical marketing, including ER’s own Bernice Ma! Bernice was highlighted due to her passion for and fantastic work in digital innovation and digital health. We value our young talent, and we’re thrilled that Bernice was recognized for exemplifying the culture and drive that makes Evolution Road a special place to work and a trusted partner to industry. Read more:

MM+M presents the 40 Under 40 list, highlighting marketers shining a spotlight on the industry’s breadth of young talent, many of whom are poised to lead the business in the decades ahead.

Telemedicine is here to stay: How the barriers are breaking down

Stethoscope, Medical, Health, Doctor, Macbook, Laptop

When social distancing was first implemented in March 2020 due to the COVID-19 pandemic, telemedicine appeared to be a temporary replacement for some healthcare visits. People still came in for appointments when in-person care was essential, but if the problem could be solved online, it was solved online. This raises the immediate question: if these problems can be solved online, why not keep solving them online? Historically, telemedicine has been impeded by three main barriers: applicability, lack of insurance coverage, and technology. However, with COVID and innovation as accelerators, telemedicine is breaking through.