Blog
Grit and Determination | Evolution Road meets with the authors of A Stroke of Luck: A Girl’s Second Chance at Life
How do you persevere when your situation seems hopeless? Unfortunately, this is a problem everyone has had to contend with far too often lately. COVID-19 has caused a need to practice unprecedented adaptability, patience, and fortitude.
read more…ER’s Bernice Ma named to MM+M’s 40 Under 40
This edition of MM+M’s 40 under 40 highlights many young stars in pharma and medical marketing, including ER’s own Bernice Ma! Bernice was highlighted due to her passion for and fantastic work in digital innovation and digital health. We value our young talent, and we’re thrilled that Bernice was recognized for exemplifying the culture and drive that makes Evolution Road a special place to work and a trusted partner to industry. Read more: https://www.mmm-online.com/40-under-40/mmm-40-under-40-2021/
“MM+M presents the 40 Under 40 list, highlighting marketers shining a spotlight on the industry’s breadth of young talent, many of whom are poised to lead the business in the decades ahead.“
Telemedicine is here to stay: How the barriers are breaking down
When social distancing was first implemented in March 2020 due to the COVID-19 pandemic, telemedicine appeared to be a temporary replacement for some healthcare visits. People still came in for appointments when in-person care was essential, but if the problem could be solved online, it was solved online. This raises the immediate question: if these problems can be solved online, why not keep solving them online? Historically, telemedicine has been impeded by three main barriers: applicability, lack of insurance coverage, and technology. However, with COVID and innovation as accelerators, telemedicine is breaking through.
read more…Digital Health in 2021 A.C [After Covid]
HealthXL’s newest blog post featured perspectives from ER’s Bernice Ma and Todd Kolm on the future of Digital Health in 2021 after COVID-19. Here are the top predictions:
read more…Realizing the Promise of Digital Health Partnerships
Why have commercial life sciences, with a track record of going it alone, pivoted to partnerships with the Digital Health Ecosystem? How might a life science marketer get their organization primed for more/better partnering? How is the success of a partnership measured? What are some of the key watchouts in partnering?
read more…ER contributes to The Digital Health Coalition’s newest POV: Mapping out your Privacy-First Marketing Strategy
Focused on privacy-first marketing strategy, DHC captures input from 20 leading digital marketing experts including Alison Hoskinson who provided her thoughts on the future of publisher-owned first-party data. Read more here: https://digitalhealthcoalition.org/pov-mapping-out-privacy-first-marketing-strategy-nov-2020/
The Evolution of Social Determinants of Health during COVID-19
Last October, we published a post explaining social determinants of health. Since then, COVID-19 has changed the discussion, and we felt the topic was worth revisiting, taking COVID-19 into account.
read more…What Happens When 3rd-Party Cookies Expire?
Evolution Road Virtual Wine Tasting
For a little fun and to break up the monotony of back-to-back-to-back video calls, Evolution Road just held a Virtual Wine Tasting for our employees.
read more…Helping Our Team Deal with the Stresses of COVID-19
Covid-19 has affected everyone both physically and mentally. With all the new stressors and hyper awareness of physical health, we recognize that people may not be focused enough on their mental health.
read more…40 Under 40
So proud of Evolution Road’s own Brian Stevens for being named to MM&M’s prestigious 40 Under 40 list. Brian is a thought-leader in driving digital innovation and is among amazing company on this list. Congrats to Brian and all the 40 Under 40 award winners!
MM&M Webcast
Honored to participate with Karima Sharif from Publicis Health Media as well as Steve Silvestro and Eze Abosi from OptimizeRx on the MM&M webcast panel discussion around Life Science Digital Engagement and Non-Personal Promotion during the COVID-19 Pandemic.
So many interesting and important dynamics to discuss. Looking forward to it.
Panel is Tue May 5 at 1pm ET, register here:
Evolution Road 20th Anniversary
I am so proud and humbled to celebrate Evolution Road’s 20th Anniversary this month. Not many small businesses make it this far, especially those that have faced 9/11, the Great Recession and now the Pandemic.
read more…Social Determinants, The Causes of the Causes
The social determinants of health are the conditions in which people are born, grow, live, work and age.1 You’ve probably seen or read the term in headlines, presented at conferences, or discussed at roundtables and meeting, but how are social determinants of health (SDoH) relevant to pharma?
read more…PM360 Focus on New Technologies
PM360 asked the industry’s brightest which new technologies are having the most impact on marketers and how they need to adjust. ER’s own Brandi Ascione shared her perspective.
Finding the right partner: Pharma and Digital Health
Digital health is all the buzz these days, but how do you know which digital health opportunity is the best one to pursue for your brand or organization?
Pharma and digital health companies can both benefit from an effective and meaningful partnership.
read more…Q&A: What are Digital Pharma East presenters saying about industry changes?
The Digital Pharma Team had the pleasure of speaking several members of our Digital Pharma East faculty to highlight industry shifts in digital innovation and the life sciences. Hear from the experts directly on emerging technologies, challenges, AI, patient centricity and more.
read more…Digital Health Today Interview with Head of Neurology Patient Technology at UCB Biopharma
Check out an interview with our own Digital Health Consultant, Jason Prignoli, with James Musick, VP and Head of Neurology Patient Technology at UCB Biopharma, on Digital Health Today, a well-known podcast and resource for all things digital health. Three key takeaways from the interview:
Learnings from the Inaugural Digital Health for Pharma (DH4P) Conference
Key Insights from the Digital Health for Pharma (DH4P) Conference
On April 30, I proudly kicked off the inaugural Digital Health for Pharma (DH4P) annual conference on behalf of Evolution Road. In the early days of digital marketing I had the pleasure of chairing the ePharma Summit which was a great way for the life science industry to come together and learn, share and connect with one another. With so many similarities between the evolution of digital marketing and the current and likely future path of digital health, we believed there was a need to create the first conference specifically focused on how life science companies can drive commercial value through digital health.
read more…Let us know how we can get in touch below