Blog

ER’s Bernice Ma named to MM+M’s 40 Under 40

This edition of MM+M’s 40 under 40 highlights many young stars in pharma and medical marketing, including ER’s own Bernice Ma! Bernice was highlighted due to her passion for and fantastic work in digital innovation and digital health. We value our young talent, and we’re thrilled that Bernice was recognized for exemplifying the culture and drive that makes Evolution Road a special place to work and a trusted partner to industry. Read more: https://www.mmm-online.com/40-under-40/mmm-40-under-40-2021/

MM+M presents the 40 Under 40 list, highlighting marketers shining a spotlight on the industry’s breadth of young talent, many of whom are poised to lead the business in the decades ahead.

Telemedicine is here to stay: How the barriers are breaking down

Stethoscope, Medical, Health, Doctor, Macbook, Laptop

When social distancing was first implemented in March 2020 due to the COVID-19 pandemic, telemedicine appeared to be a temporary replacement for some healthcare visits. People still came in for appointments when in-person care was essential, but if the problem could be solved online, it was solved online. This raises the immediate question: if these problems can be solved online, why not keep solving them online? Historically, telemedicine has been impeded by three main barriers: applicability, lack of insurance coverage, and technology. However, with COVID and innovation as accelerators, telemedicine is breaking through.

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MM&M Webcast

Honored to participate with Karima Sharif from Publicis Health Media as well as Steve Silvestro and Eze Abosi from OptimizeRx on the MM&M webcast panel discussion around Life Science Digital Engagement and Non-Personal Promotion during the COVID-19 Pandemic.

So many interesting and important dynamics to discuss. Looking forward to it.

Panel is Tue May 5 at 1pm ET, register here:

Social Determinants, The Causes of the Causes

The social determinants of health are the conditions in which people are born, grow, live, work and age.1 You’ve probably seen or read the term in headlines, presented at conferences, or discussed at roundtables and meeting, but how are social determinants of health (SDoH) relevant to pharma?

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Key Insights from the Digital Health for Pharma (DH4P) Conference

On April 30, I proudly kicked off the inaugural Digital Health for Pharma (DH4P) annual conference on behalf of Evolution Road.  In the early days of digital marketing I had the pleasure of chairing the ePharma Summit which was a great way for the life science industry to come together and learn, share and connect with one another.  With so many similarities between the evolution of digital marketing and the current and likely future path of digital health, we believed there was a need to create the first conference specifically focused on how life science companies can drive commercial value through digital health. 

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