The Digital Pharma Team had the pleasure of speaking several members of our Digital Pharma East faculty to highlight industry shifts in digital innovation and the life sciences. Hear from the experts directly on emerging technologies, challenges, AI, patient centricity and more.
Among our speakers, Brandi Ascione, Marketing Innovation Consulting, and Larry Brooks from EVOLUTION ROAD, Melissa Halkyard, Vice President, Product Development and Marketing at PRECISION XTRACT, and Linda Ruschau, Chief Client Offer at PATIENT POINT.
Check out an interview with our own Digital Health Consultant, Jason Prignoli, with James Musick, VP and Head of Neurology Patient Technology at UCB Biopharma, on Digital Health Today, a well-known podcast and resource for all things digital health. Three key takeaways from the interview:
- Key barriers to consumer adoption of digital solutions include infrastructure, regulatory, and reimbursement challenges
- If digital health companies want to work with Pharma, they should frame their value proposition in a language familiar to the industry while aligning to pharma’s strategic objectives
- When considering digital health partnerships, Pharma should not shy away from its roots of robust clinical evidence, similar assessment with corresponding rigor should be made around the evidence digital health companies have to support their products
Find the interview here.
Pharma Marketing Network shares some thoughts on the first DH4P Conference.
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