Management Team

Our team of highly experienced digital and marketing innovation professionals represents a unique group of people with very diverse perspectives from within pharma and from outside of the industry.

We’ve worked for big companies and started small ones. And we’ve come together in the belief that “There has to be a better way.” Evolution Road was purpose-built to offer clients something new. After 16 years, we remain as passionate as ever about the value of our unique business model.

Evolution Road, LLC

Paul Ivans has spent the last 30+ years helping grow brands in the pharmaceutical, healthcare, packaged goods, financial services and telecommunications industries and has focused his last 23 years helping brands leverage digital and marketing innovation to drive their businesses.

Since founding Evolution Road in 2000, Paul has centered his marketing innovation efforts on the healthcare industry, leveraging consumer digital marketing, healthcare professional multi-channel marketing, and outcomes-driven marketing to grow leading brands for a select group of leading pharmaceutical and healthcare organizations.


Evolution Road, LLC

Larry Moran has over 25 years of experience in delivering technology solutions and marketing communications services to companies in the pharmaceutical and consumer products industries. His clients have included Johnson & Johnson, Pfizer, Eli Lilly and Merck.

Since 2001, Larry has played executive roles in sales & marketing, operations, technology and general management for healthcare marketing and communications firms of various sizes. Larry joined Evolution Road as Chief Operating Officer in 2011.


Evolution Road Consulting

Brandi Ascione has 20 years of experience in digital marketing, marketing innovation, and strategic planning. Her award-winning work has played an integral role in developing major brands and increasing revenue for Merck, Schering-Plough, Celgene, Daiichi-Sankyo, Vertex, Allergan, Novartis, and Pfizer, among others.

Since joining Evolution Road in 2007, Brandi has worked with clients across the pharmaceutical industry to drive business and increase profitability leveraging strategic digital marketing and innovation solutions. In her role as Digital Marketing Practice Lead, Brandi focuses on bringing new innovations to Evolution Road’s clients to support brand and customer objectives and meet unique business challenges.


Evolution Road Consulting

Lea Wester has worked over 15 years in the field of pharmaceutical sales and marketing with a focus on strategy development and improving customer experiences through digital marketing and digital health programs. Lea joined Evolution Road in early 2009 after gaining unique experiences at both a digital creative agency in addition to a leading pharmaceutical manufacturer.

Her work experiences have spanned a breadth of treatment types including vaccines, biologics, biosimilars, infusions and prescription pill products. Lea has also built tailored solutions to meet the varied needs of Healthcare stakeholders across Patients, Healthcare Practitioners, Payers and Hospitals.

Lea holds a Bachelor of Science in Marketing from the Smeal College of Business at The Pennsylvania State University.


Evolution Road Consulting

Kate Miller has 15 years of experience in pharmaceutical digital marketing with a focus on determining strategies that drive in-market business results for her clients’ brands through digital and marketing innovation.

Since joining Evolution Road in early 2008, Kate has played an integral role in increasing digital business impact and return on investment for numerous brands across multiple therapeutic areas, including diabetes, women’s health, allergy, asthma, CV and depression.

What We Do

What We Do

Evolution Road delivers proven business results.
What We Do

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