Kate is an accomplished digital transformation leader with 20+ years of experience in shaping digital marketing and digital innovation strategies and solutions for the life science industry, with the goal of enabling quantifiable business impact and delivering meaningful customer value. Her broad experience across pharmaceutical clients and therapeutic categories, and her combined agency and consulting background, has yielded a deep understanding of the innovation landscape, and how unique customer and category dynamics impact strategic planning and delivery.
Since joining Evolution Road in 2008, Kate has played an integral role in identifying the levers that dramatically increase business-driving potential of digital and emerging channels. She is passionate about translating innovative solutions and concepts into commercially viable strategies with demonstrated impact and repeatable learnings.