Marketing Impact
3 Keys to Maximizing Marketing Impact
It’s hard being a pharma marketer today. Targeted treatments are forcing us to reach ever-shrinking audiences—often with ever-shrinking budgets. Digital innovation has elevated customer expectations. Content ubiquity has changed the traditional treatment dynamic, and the proliferation of data has made decision making more, not less, challenging. In a market where the decisions made can impact … Continued
April 15, 2024
In the News
Evolution Road-Evoke Community Action Month 2023
It’s Community Action Month! During July, teams across the globe at Evoke will dedicate a day of their working week to their communities. We were excited to have supported the incredible Homeland Hospice and Caring Hospice Services of South Jersey by creating no sew blankets and handwritten cards! #Healthmorehuman #Evoke #EvokeCommunityActionMonth #InizioCommunityActionDay #Volunteerwork #Communitysupport #Healthequity
July 25, 2023
Digital Innovation
Adding images to paid search ad copy – what does it mean for pharma?
Google Ads recently announced that pharmaceutical brands now have the option to include images in their paid search ads. While leveraging Google Ad Image Assets may increase engagement, the impact on audience quality and cost efficiencies is unknown and should be carefully tested. What are Paid Search Image Assets? Paid Search Image Assets allow advertisers … Continued
February 14, 2023
In the News
Inizio acquires Evolution Road, bolstering Evoke’s digital innovation and omnichannel offering
7th December 22 – Inizio, a strategic partner for companies in health and life sciences, has today announced the acquisition of Evolution Road, a digital innovation company in life science omnichannel, digital marketing and digital healthstrategy. Evolution Road will become part of Inizio’s MarComms business unit, Evoke, a leading global brand, experience, and communications platform, purpose-built … Continued
December 6, 2022
Digital Innovation
CTV Considerations for Pharma Brands
Traditional TV has played a dominant role in pharma marketing due to its power in reaching mass audiences. This dynamic has evolved substantially with people streaming content more than ever and advertisers following patients where they are. Here are some considerations when embarking into CTV and solidifying plans for 2023.
October 13, 2022
Digital Innovation
What is Connected TV, and what does it mean for Pharma Marketers?
Accelerated by the pandemic, TV consumption is changing and continues to decline due to fragmentation in the space. Traditional TV consumption on a single TV is quickly transitioning to increased on-demand streaming across multiple devices. Changing technology, paired with evolved TV watching, requires pharma marketers to modify their traditional approach to TV investment. Pharma has invested heavily in TV due to its reach capabilities, but now with Connected TV advertising (CTV), marketers can be even more savvy by reaching highly qualified audiences on TV more efficiently to drive brand impact.
April 25, 2022
Case Studies
Using big data to boost engagement, conversion and revenue
One of the country’s largest pharmaceutical companies and a top health information technology company had always wanted to work together, yet the right opportunity never presented itself. Taking an independent, objective view, we found one driven by data.
With the objective of driving awareness and education across an entire portfolio and, ultimately, incremental treatment rates and improved patient outcomes, we layered multiple data sources to inform a multi-pronged digital communications strategy that reached three million patients and drove $40 million in incremental revenue.
March 23, 2021
Case Studies
Reimagining patient engagement
A multinational pharmaceutical manufacturer knew there was room to improve engagement and adherence amongst its diabetes patients.
Where standard approaches fell short, we created the digital strategy, guided program development and piloted a multi-touch engagement program designed to meet patients on their terms—with deep personalization and less friction.
March 23, 2021
Case Studies
Eliminating care gaps through digital innovation
One of the world’s top pharmaceutical companies sought to narrow gaps in care across its entire vaccine portfolio.
Cultivating a collaborative partnership for our client with CareSpeak, an OptimizeRx company that offers an interactive health messaging platform, we crafted a comprehensive member communications strategy that sparked measurable, meaningful engagement.
March 22, 2021
Digital Health
Telemedicine is here to stay: How the barriers are breaking down
Historically, telemedicine has been impeded by three main barriers: applicability, lack of insurance coverage, and technology. However, with COVID and innovation as accelerators, telemedicine is breaking through.
February 3, 2021