Case Studies

Using big data to boost engagement, conversion and revenue

One of the country’s largest pharmaceutical companies and a top health information technology company had always wanted to work together, yet the right opportunity never presented itself. Taking an independent, objective view, we found one driven by data.

With the objective of driving awareness and education across an entire portfolio and, ultimately, incremental treatment rates and improved patient outcomes, we layered multiple data sources to inform a multi-pronged digital communications strategy that reached three million patients and drove $40 million in incremental revenue.

March 23, 2021

Case Studies

Reimagining patient engagement

A multinational pharmaceutical manufacturer knew there was room to improve engagement and adherence amongst its diabetes patients.

Where standard approaches fell short, we created the digital strategy, guided program development and piloted a multi-touch engagement program designed to meet patients on their terms—with deep personalization and less friction.

March 23, 2021

Case Studies

Eliminating care gaps through digital innovation

One of the world’s top pharmaceutical companies sought to narrow gaps in care across its entire vaccine portfolio.

Cultivating a collaborative partnership for our client with CareSpeak, an OptimizeRx company that offers an interactive health messaging platform, we crafted a comprehensive member communications strategy that sparked measurable, meaningful engagement.

March 22, 2021

How can we help?

Let us know what’s keeping you up at night and we’ll set up a conversation. No pitch. No sell.