Letter from Our Founder
Digital innovation is more than just what’s shiny and new. For innovation to matter, it has to deliver real commercial impact and must improve health outcomes. Digital innovation needs to be rooted in research and analysis, business rationale and strategic rigor. Our clients trust that our objectivity, focus and experience will shape the right strategy that will work in the real world.
Realizing meaningful and measurable digital innovation is hard in any industry, but especially so in life sciences. Achieving goals is as much about designing and recommending the right strategies as it is positioning solutions and navigating organizational and healthcare ecosystems.
Hard as it may be, we love it. We love that our clients trust us to tackle it, year after year, challenge after challenge. We love that it gives us the opportunity to work with some of the smartest people on the planet. And we love that it presents us with the opportunity to have a positive impact on patient health outcomes.
Founder & CEO
Our Collective Values
Always striving to do the right thing
At the heart of our organization, we are united by meaningful principles.
Committed to making a difference
We believe deeply in the promise of our work. We know that the strategic guidance we provide our clients is not just capable of achieving business objectives but impacting health outcomes too. We care deeply for our people, and for one another because it is the right thing to do.
Collaborative by design
We value and cultivate strong client and colleague relationships. They are the foundation of our success. We foster a collaborative environment, leveraging the unique strengths and diverse perspectives of our team. We work together in a positive and constructive way to achieve results that none of us could accomplish on our own.
Rooted in trust
Our clients trust us to provide honest and objective recommendations that drive their businesses forward and improve health outcomes. We trust each other, sharing a culture of personal commitment and equal opportunity. Above all, we strive to do the right thing.
Working at Evolution Road
A diversity of perspectives, expertise and experience
We believe that those traits are mission critical to becoming our clients’ most objective and trusted strategic advisors and the most valued digital innovation thought leaders in the industry.
Associate Principal, Digital Health Strategy and Operations
“What I enjoy the most about being a consultant at ER is having the opportunity to be a trusted partner for my clients and supporting them in making the best decisions for their business and product.”
“Evolution Road is and always has been a forward-looking company that keeps the notion of solving business challenges for patients and healthcare professionals at the core of everything we do.”
“What excites me most is our ability to work with life science companies, brands and innovation partners to identify how to meaningfully support customers with cutting edge innovation at really critical points of need.”
Senior Consultant, Digital Health Solution Lead
“Leadership has a very even-handed approach to work-life balance, which has helped me and my family navigate the challenge of balancing home life and work life.”
Director of Operations
“Being with Evolution Road for over 10 years, I’ve appreciated its people-focused culture which has given me the flexibility and freedom to balance my personal and professional lives.”
Accelerate your career
Strategic problem solving. A passion for life sciences and human health. Unwavering faith in the power of digital. An innate ability to identify opportunities and craft viable commercial strategy.
These are just a few of the characteristics we look for in team members. Sound like you? Learn more about our current openings.
CTV Considerations for Pharma Brands
Traditional TV has played a dominant role in pharma marketing due to its power in reaching mass audiences. This dynamic has evolved substantially with people streaming content more than ever and advertisers following patients where they are. Here are some considerations when embarking into CTV and solidifying plans for 2023.
October 13, 2022
What is Connected TV, and what does it mean for Pharma Marketers?
Accelerated by the pandemic, TV consumption is changing and continues to decline due to fragmentation in the space. Traditional TV consumption on a single TV is quickly transitioning to increased on-demand streaming across multiple devices.Changing technology, paired with evolved TV watching, requires pharma marketers to modify their traditional approach to TV investment. Pharma has invested heavily in TV due to its reach capabilities, but now with Connected TV advertising (CTV), marketers can be even more savvy by reaching highly qualified audiences on TV more efficiently to drive brand impact.
April 25, 2022
Evolution Road’s 22nd Holiday Dinner | Being Thankful
In December, we held our 22nd Holiday Dinner, and had a blast! We held a Rock ‘n Roll Happy Hour to celebrate, enjoyed classic rock trivia, name that tune and even co-created a song with everyone helping with the tune and the lyrics (of course we had professional help here). Unfortunately, we weren’t able to be together in person, but fortunately, we were able to have a lot of fun virtually and spend time with each other, and all our families, together. It warmed my heart, and I am so thankful we had the chance to celebrate together.
January 12, 2022
Kate Miller Named Chief Strategy Officer at Evolution Road
Kate Miller has been promoted to the position of Chief Strategy Officer from the position of Digital Innovation/Commercialization Practice Lead. She has been with the firm for nearly 14 years and was previously the Vice President of Strategy. Kate will be responsible for ER’s market vision, positioning and branding, thought leadership and intellectual property.
August 30, 2021
Announcing Decoding Digital Health for Life Sciences
The ER team is pleased to invite you to a new industry event called Decoding Digital Health for Life Sciences, running June 15-16, 2021. This event will help Life Science brand and commercial teams better understand the digital health opportunity and how to leverage digital health to improve patient outcomes and drive commercial success. Decoding Digital Health was co-created by Evolution Road and ER's own Paul Ivans & Todd Kolm are the conference co-chairs.
April 20, 2021
Using big data to boost engagement, conversion and revenue
One of the country’s largest pharmaceutical companies and a top health information technology company had always wanted to work together, yet the right opportunity never presented itself. Taking an independent, objective view, we found one driven by data.
With the objective of driving awareness and education across an entire portfolio and, ultimately, incremental treatment rates and improved patient outcomes, we layered multiple data sources to inform a multi-pronged digital communications strategy that reached three million patients and drove $40 million in incremental revenue.
March 23, 2021
Reimagining patient engagement
A multinational pharmaceutical manufacturer knew there was room to improve engagement and adherence amongst its diabetes patients.
Where standard approaches fell short, we created the digital strategy, guided program development and piloted a multi-touch engagement program designed to meet patients on their terms—with deep personalization and less friction.
March 23, 2021
Eliminating care gaps through digital innovation
One of the world’s top pharmaceutical companies sought to narrow gaps in care across its entire vaccine portfolio.
Cultivating a collaborative partnership for our client with CareSpeak, an OptimizeRx company that offers an interactive health messaging platform, we crafted a comprehensive member communications strategy that sparked measurable, meaningful engagement.
March 22, 2021