We nurture deep relationships with industry-leading voices to inform our focus on emerging strategies and innovations capable of delivering high commercial impact.
Digital Health Advisors
We maintain a group of highly experienced digital health advisors representing a broad diversity of perspectives from across the life sciences ecosystem to solicit stakeholder feedback in a rapidly evolving market.
Director, Digital Health & Analytics
Adam P. Dicker, MD, PhD, FASTRO, FASCO
Enterprise SVP, Professor & Chair, Dept of Radiation Oncology Director, Jefferson Center for Digital Health
Former Founder & CEO, WellDoc
Vice President, Enterprise Clinical Operations
Bethany Hills, JD, MPH
Morrison & Foerster
Kate Wolin, ScD, FACSM, FSBM
Co-Founder, Coeus Health
EIR, University of Chicago
Former CEO and Co-Founder, ScaleDown
Dedicated to client success, personal fulfillment and organizational growth
Our culture is rooted in three core values: trust, collaboration and making a difference. We practice these values within our team, with our clients and for our company.
Accelerate your career
Strategic problem solving. A passion for life sciences and human health. Unwavering faith in the power of digital. An innate ability to identify opportunities and craft viable commercial strategy.
These are just a few of the characteristics we look for in team members. Sound like you? Learn more about our current openings.
CTV Considerations for Pharma Brands
Traditional TV has played a dominant role in pharma marketing due to its power in reaching mass audiences. This dynamic has evolved substantially with people streaming content more than ever and advertisers following patients where they are. Here are some considerations when embarking into CTV and solidifying plans for 2023.
October 13, 2022
What is Connected TV, and what does it mean for Pharma Marketers?
Accelerated by the pandemic, TV consumption is changing and continues to decline due to fragmentation in the space. Traditional TV consumption on a single TV is quickly transitioning to increased on-demand streaming across multiple devices.Changing technology, paired with evolved TV watching, requires pharma marketers to modify their traditional approach to TV investment. Pharma has invested heavily in TV due to its reach capabilities, but now with Connected TV advertising (CTV), marketers can be even more savvy by reaching highly qualified audiences on TV more efficiently to drive brand impact.
April 25, 2022
Evolution Road’s 22nd Holiday Dinner | Being Thankful
In December, we held our 22nd Holiday Dinner, and had a blast! We held a Rock ‘n Roll Happy Hour to celebrate, enjoyed classic rock trivia, name that tune and even co-created a song with everyone helping with the tune and the lyrics (of course we had professional help here). Unfortunately, we weren’t able to be together in person, but fortunately, we were able to have a lot of fun virtually and spend time with each other, and all our families, together. It warmed my heart, and I am so thankful we had the chance to celebrate together.
January 12, 2022
Kate Miller Named Chief Strategy Officer at Evolution Road
Kate Miller has been promoted to the position of Chief Strategy Officer from the position of Digital Innovation/Commercialization Practice Lead. She has been with the firm for nearly 14 years and was previously the Vice President of Strategy. Kate will be responsible for ER’s market vision, positioning and branding, thought leadership and intellectual property.
August 30, 2021
Announcing Decoding Digital Health for Life Sciences
The ER team is pleased to invite you to a new industry event called Decoding Digital Health for Life Sciences, running June 15-16, 2021. This event will help Life Science brand and commercial teams better understand the digital health opportunity and how to leverage digital health to improve patient outcomes and drive commercial success. Decoding Digital Health was co-created by Evolution Road and ER's own Paul Ivans & Todd Kolm are the conference co-chairs.
April 20, 2021
Using big data to boost engagement, conversion and revenue
One of the country’s largest pharmaceutical companies and a top health information technology company had always wanted to work together, yet the right opportunity never presented itself. Taking an independent, objective view, we found one driven by data.
With the objective of driving awareness and education across an entire portfolio and, ultimately, incremental treatment rates and improved patient outcomes, we layered multiple data sources to inform a multi-pronged digital communications strategy that reached three million patients and drove $40 million in incremental revenue.
March 23, 2021