Vice President Customer Communications

Sharon DeBacco

Following a career in ad agency art direction, Sharon has focused the last 25 years on Rx pharmaceutical marketing. During her career, not only has Sharon cultivated various industry-leading consumer marketing launches and strategies, but she always made sure to keep the patient at the center by creating exceptional consumer experiences. Forging ahead in today’s customer-centric, technology-enabled world, Sharon leverages fresh approaches that address changing market dynamics and emerging trends and technologies.

In her current role, Sharon serves as VP of Customer Communications for Ironwood Pharmaceuticals where she oversees customer promotion and communication across customer groups. Her work across product portfolios serves to influence customer behavior, build brand equity, and optimize brand value. An inductee into the DTC Hall of Fame, she continually optimizes enterprise promotional media, channel, and capability investments to improve efficiency and productivity, as well as raising the bar for execution excellence.

Prior to joining Ironwood Pharmaceuticals, she ran her own consulting firm; had a 20-year tenure with AstraZeneca (formerly Astra Merck), launching several blockbusters (including Prilosec, Nexium, and Crestor); and spent roughly 15 years on the agency side, focusing on B2B, consumer and healthcare clients.

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