Following a career in ad agency art direction, Sharon has focused the last 25 years on Rx pharmaceutical marketing. During her career, not only has Sharon cultivated various industry-leading consumer marketing launches and strategies, but she always made sure to keep the patient at the center by creating exceptional consumer experiences. Forging ahead in today’s customer-centric, technology-enabled world, Sharon leverages fresh approaches that address changing market dynamics and emerging trends and technologies.
In her current role, Sharon serves as VP of Customer Communications for Ironwood Pharmaceuticals where she oversees customer promotion and communication across customer groups. Her work across product portfolios serves to influence customer behavior, build brand equity, and optimize brand value. An inductee into the DTC Hall of Fame, she continually optimizes enterprise promotional media, channel, and capability investments to improve efficiency and productivity, as well as raising the bar for execution excellence.
Prior to joining Ironwood Pharmaceuticals, she ran her own consulting firm; had a 20-year tenure with AstraZeneca (formerly Astra Merck), launching several blockbusters (including Prilosec, Nexium, and Crestor); and spent roughly 15 years on the agency side, focusing on B2B, consumer and healthcare clients.
Announcing Decoding Digital Health for Life Sciences
The ER team is pleased to invite you to a new industry event called Decoding Digital Health for Life Sciences, running June 15-16, 2021. This event will help Life Science brand and commercial teams better understand the digital health opportunity and how to leverage digital health to improve patient outcomes and drive commercial success. Decoding Digital Health was co-created by Evolution Road and ER's own Paul Ivans & Todd Kolm are the conference co-chairs.
April 20, 2021
Using big data to boost engagement, conversion and revenue
One of the country’s largest pharmaceutical companies and a top health information technology company had always wanted to work together, yet the right opportunity never presented itself. Taking an independent, objective view, we found one driven by data.
With the objective of driving awareness and education across an entire portfolio and, ultimately, incremental treatment rates and improved patient outcomes, we layered multiple data sources to inform a multi-pronged digital communications strategy that reached three million patients and drove $40 million in incremental revenue.
March 23, 2021
Reimagining patient engagement
A multinational pharmaceutical manufacturer knew there was room to improve engagement and adherence amongst its diabetes patients.
Where standard approaches fell short, we created the digital strategy, guided program development and piloted a multi-touch engagement program designed to meet patients on their terms—with deep personalization and less friction.
March 23, 2021
Eliminating care gaps through digital innovation
One of the world’s top pharmaceutical companies sought to narrow gaps in care across its entire vaccine portfolio.
Cultivating a collaborative partnership for our client with CareSpeak, an OptimizeRx company that offers an interactive health messaging platform, we crafted a comprehensive member communications strategy that sparked measurable, meaningful engagement.
March 22, 2021
Telemedicine is here to stay: How the barriers are breaking down
Historically, telemedicine has been impeded by three main barriers: applicability, lack of insurance coverage, and technology. However, with COVID and innovation as accelerators, telemedicine is breaking through.
February 3, 2021
Realizing the Promise of Digital Health Partnerships
Why have commercial life sciences, with a track record of going it alone, pivoted to partnerships with the Digital Health Ecosystem? How might a life science marketer get their organization primed for more/better partnering? How is the success of a partnership measured? What are some of the key watchouts in partnering?
December 18, 2020
ER contributes to The Digital Health Coalition’s newest POV: Mapping out your Privacy-First Marketing Strategy
Focused on privacy-first marketing strategy, DHC captures input from 20 leading digital marketing experts including Alison Hoskinson who provided her thoughts on the future of publisher-owned first-party data.
December 1, 2020