Thinking

Perspectives from the frontlines of life sciences digital innovation

In the News

Evolution Road-Evoke Community Action Month 2023

It’s Community Action Month! During July, teams across the globe at Evoke will dedicate a day of their working week to their communities. We were excited to have supported the incredible Homeland Hospice and Caring Hospice Services of South Jersey by creating no sew blankets and handwritten cards! #Healthmorehuman #Evoke #EvokeCommunityActionMonth #InizioCommunityActionDay #Volunteerwork #Communitysupport #Healthequity

July 25, 2023

Digital Innovation

Adding images to paid search ad copy – what does it mean for pharma?

Google Ads recently announced that pharmaceutical brands now have the option to include images in their paid search ads. While leveraging Google Ad Image Assets may increase engagement, the impact on audience quality and cost efficiencies is unknown and should be carefully tested.  What are Paid Search Image Assets?  Paid Search Image Assets allow advertisers … Continued

February 14, 2023

In the News

Inizio acquires Evolution Road, bolstering Evoke’s digital innovation and omnichannel offering

7th December 22 – Inizio, a strategic partner for companies in health and life sciences, has today announced the acquisition of Evolution Road, a digital innovation company in life science omnichannel, digital marketing and digital healthstrategy. Evolution Road will become part of Inizio’s MarComms business unit, Evoke, a leading global brand, experience, and communications platform, purpose-built … Continued

December 6, 2022

Digital Innovation

CTV Considerations for Pharma Brands

Traditional TV has played a dominant role in pharma marketing due to its power in reaching mass audiences. This dynamic has evolved substantially with people streaming content more than ever and advertisers following patients where they are. Here are some considerations when embarking into CTV and solidifying plans for 2023.

October 13, 2022

Digital Innovation

What is Connected TV, and what does it mean for Pharma Marketers?

Accelerated by the pandemic, TV consumption is changing and continues to decline due to fragmentation in the space. Traditional TV consumption on a single TV is quickly transitioning to increased on-demand streaming across multiple devices. Changing technology, paired with evolved TV watching, requires pharma marketers to modify their traditional approach to TV investment. Pharma has invested heavily in TV due to its reach capabilities, but now with Connected TV advertising (CTV), marketers can be even more savvy by reaching highly qualified audiences on TV more efficiently to drive brand impact.

April 25, 2022

Case Studies

Using big data to boost engagement, conversion and revenue

One of the country’s largest pharmaceutical companies and a top health information technology company had always wanted to work together, yet the right opportunity never presented itself. Taking an independent, objective view, we found one driven by data.

With the objective of driving awareness and education across an entire portfolio and, ultimately, incremental treatment rates and improved patient outcomes, we layered multiple data sources to inform a multi-pronged digital communications strategy that reached three million patients and drove $40 million in incremental revenue.

March 23, 2021

Case Studies

Reimagining patient engagement

A multinational pharmaceutical manufacturer knew there was room to improve engagement and adherence amongst its diabetes patients.

Where standard approaches fell short, we created the digital strategy, guided program development and piloted a multi-touch engagement program designed to meet patients on their terms—with deep personalization and less friction.

March 23, 2021

Case Studies

Eliminating care gaps through digital innovation

One of the world’s top pharmaceutical companies sought to narrow gaps in care across its entire vaccine portfolio.

Cultivating a collaborative partnership for our client with CareSpeak, an OptimizeRx company that offers an interactive health messaging platform, we crafted a comprehensive member communications strategy that sparked measurable, meaningful engagement.

March 22, 2021

Digital Health

Telemedicine is here to stay: How the barriers are breaking down

Historically, telemedicine has been impeded by three main barriers: applicability, lack of insurance coverage, and technology. However, with COVID and innovation as accelerators, telemedicine is breaking through.

February 3, 2021

Digital Health

Realizing the Promise of Digital Health Partnerships

Why have commercial life sciences, with a track record of going it alone, pivoted to partnerships with the Digital Health Ecosystem? How might a life science marketer get their organization primed for more/better partnering? How is the success of a partnership measured? What are some of the key watchouts in partnering?

December 18, 2020

How can we help?

Let us know what’s keeping you up at night and we’ll set up a conversation. No pitch. No sell.