Marketing Impact
Creating an Impact-focused Brand Plan
The Inflation Reduction Act, the rise of artificial intelligence, new healthcare delivery models—you name it, the pharmaceutical industry is constantly facing changing external dynamics that directly impact a brand team’s approach to planning and the path to success. On top of all that, pharmaceutical marketers face unprecedented pressure to justify and maximize return on investments, … Continued
July 23, 2024
Digital Health
The Inflation Reduction Act: the Undoing of Pharma Marketing or a Catalyst for Innovation?
Navigating the Landscape The pharmaceutical industry stands at a pivotal moment with the introduction of the Inflation Reduction Act (IRA), at once presented with a significant challenge and a unique opportunity for innovation in marketing. Historically adept at navigating legislative and market changes, the industry now faces the IRA’s sweeping alterations to cost distribution, Medicare … Continued
July 2, 2024
Digital Innovation
White Paper: Shaping and Activating Impactful Digital Innovation
In today’s rapidly evolving healthcare landscape, innovative partnerships are crucial to overcoming key brand challenges and driving measurable impact. While pharma companies excel in drug discovery and commercialization, the rapid growth of the digital health ecosystem offers new opportunities. However, the landscape is complex and challenging to navigate, and success requires today’s marketer to look … Continued
June 17, 2024
Marketing Impact
Realizing Impact – the Pharma Marketer’s #1 Priority
Over the past several months, we’ve attended a number of industry conferences and watched as very accomplished speakers waxed poetic about the value of awareness, impressions, and engagement. In contrast, we’ve also listened to several Q1 earnings calls where corporate leaders spoke in detail about results and the keys to their future success—and we’ve noticed … Continued
May 20, 2024
Marketing Impact
Are You Ready to Make an Impact?
At Evolution Road, we believe in marketing impact, not activity, and our ability to create, activate, and optimize an investment framework that delivers maximum impact is what makes us unique. But, frameworks and plans only get you so far if your organization doesn’t possess the characteristics that enable it to realize impact. We call that … Continued
April 22, 2024
Marketing Impact
Why Every Pharma Marketer Needs an Impact Strategy
If you’re like most pharma marketers, you’ll soon be kicking off your annual brand planning process. You’ll share your objectives and strategic imperatives with your agency partners, they’ll go off in separate directions to brainstorm, and then you’ll all come back together to review a laundry list of tactical ideas sure to solve your most … Continued
May 6, 2024
Marketing Impact
3 Keys to Maximizing Marketing Impact
It’s hard being a pharma marketer today. Targeted treatments are forcing us to reach ever-shrinking audiences—often with ever-shrinking budgets. Digital innovation has elevated customer expectations. Content ubiquity has changed the traditional treatment dynamic, and the proliferation of data has made decision making more, not less, challenging. In a market where the decisions made can impact … Continued
April 15, 2024
In the News
Evolution Road-Evoke Community Action Month 2023
It’s Community Action Month! During July, teams across the globe at Evoke will dedicate a day of their working week to their communities. We were excited to have supported the incredible Homeland Hospice and Caring Hospice Services of South Jersey by creating no sew blankets and handwritten cards! #Healthmorehuman #Evoke #EvokeCommunityActionMonth #InizioCommunityActionDay #Volunteerwork #Communitysupport #Healthequity
July 25, 2023
Digital Innovation
Adding images to paid search ad copy – what does it mean for pharma?
Google Ads recently announced that pharmaceutical brands now have the option to include images in their paid search ads. While leveraging Google Ad Image Assets may increase engagement, the impact on audience quality and cost efficiencies is unknown and should be carefully tested. What are Paid Search Image Assets? Paid Search Image Assets allow advertisers … Continued
February 14, 2023
In the News
Inizio acquires Evolution Road, bolstering Evoke’s digital innovation and omnichannel offering
7th December 22 – Inizio, a strategic partner for companies in health and life sciences, has today announced the acquisition of Evolution Road, a digital innovation company in life science omnichannel, digital marketing and digital healthstrategy. Evolution Road will become part of Inizio’s MarComms business unit, Evoke, a leading global brand, experience, and communications platform, purpose-built … Continued
December 6, 2022